Here's how my brain works:
People, place and promise.
What promise does your organization’s brand make to customers and non-customers? How do your physical and virtual places of business complement that promise and how effectively do your people connect with customers to help make the promise come true? I am always thinking about how well these three things appear to work together (or don't) in companies large and small, governments, cultural organizations -- you name it. If one or more of those is out of synch, your project will suffer and I can usually see why. I can also show you the best ways to fix it. Let me help you create successfully designed and marketed endeavors.
ExperienceBenefit from my 25 years' experience managing hundreds of award-winning cultural, media and nonprofit design and marketing projects.
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VisionLet me help you look at your organization's brand performance from a dual perspective: the big picture and the individual transaction.
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ResourcefulnessA big project may need a big team with a well-honed plan. Other solutions may be as simple as a font change. I'll always show you the most direct approach.
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